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Whiteboard's 2019 Impact Report

February 4, 2020

In 2019, more than half of the global population (3.8 billion people) identified as internet users. It was also the first year that Americans spent more time on their mobile devices than they did watching television. Internet advertising continued to evolve and become smarter, finding its way into every crevasse on our screens.

Every day you and I feel the effects of social phenomena associated with the internet. From online communities, multiplayer gaming, wearables, social media, mobile apps, augmented reality, and texting to issues related to identity, privacy, and network formation.

Indeed, the internet has become the most powerful force of culture in history.

Whiteboard is in the business of making the internet good, safe, and worthwhile.

The internet is under siege by the attention economy.

Attention economics is an approach to the management of information that treats human attention as a scarce commodity. Put simply by Matthew Crawford, "Attention is a resource—a person has only so much of it."

We believe the internet is a canvas, an expression of what our world values. We’ve missed something when the internet is reduced to right sidebar ads, 10-second commercials, and a “like” button.

We aim to use the resources we have, our business, our investments, our skill sets, our voice, and our imaginations, to steward your time well.

Stewarding your time well is our greatest agency.

We all must remember that the internet is not an end-all, it’s a medium, a way to access the world with a click of a button.

Endless pathways to interact with other people.

Stay on top of world news.

Receive and reply to work that translates to paid bills.

Engage new ideas and reflect on musings like the one you’re reading.

From YouTube to Facebook, Google Search to Amazon—there are over a billion websites in the world—all competing for one thing: your attention.

As the internet continues to mature, it is our responsibility to educate and make you aware of the manipulative tactics of the World Wide Web and, in contrast, its opportunity to make the world a better place.

Read the entire report here.

“Whiteboard is in the business of making the internet good, safe, and worthwhile.”

Eric Brown
Whiteboard


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