Business as a source for good
In 2017, Whiteboard became a Certified B Corporation, a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.
By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. B Corp Certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it. And increasingly that’s what people care most about.
In 2017, Whiteboard was honored to become the third business in Tennessee to become a Certified B Corporation.
“Since we started Whiteboard in 2010, we’ve aimed to be a creative agency with a purpose,” co-founder and CCO Eric Brown said, “We not only desire to be known for our creativity and skillset, but also for our commitment to our team, our vendors, our community, and city." To become a Certified B Corporation, B Lab, the nonprofit that certifies and supports B Corporations, conducted a rigorous evaluation of Whiteboard and determined the company met comprehensive performance standards to qualify for certification.
David Brooks reporting for the New York Times states, “B Corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism.”
B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
“Since we started Whiteboard in 2010, we’ve aimed to be a creative agency with a purpose. We not only desire to be recognized for our creativity and skillset, but also for our commitment to our team, our partners, our community, and city.”