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We admire those who push past limitations to imagine new possibilities—who challenge the status quo and shape brighter futures.
“Whiteboard gets it. They understand what it means to build something that matters and know how to translate a vision into creative work that moves people. Their partnership has been essential in helping New Story communicate our mission with clarity and impact.”
“Whiteboard gets it. They understand what it means to build something that matters and know how to translate a vision into creative work that moves people. Their partnership has been essential in helping New Story communicate our mission with clarity and impact.”
“It was important to us to find an agency that could help us reimagine our brand online with intense creativity, deep experience in digital transformations, and a passion for our mission. We found that with Whiteboard and appreciate their commitment to integrity and excellence.”
“It was important to us to find an agency that could help us reimagine our brand online with intense creativity, deep experience in digital transformations, and a passion for our mission. We found that with Whiteboard and appreciate their commitment to integrity and excellence.”
“Whiteboard did an exceptional job crafting a brand identity that feels both fresh and relevant, while staying deeply rooted in the heart and soul of our family’s restaurant brand. Whiteboard didn’t just give us a new look; they helped us tell our story in a way that connects with the next generation of guests while staying true to where we came from.”
“Whiteboard did an exceptional job crafting a brand identity that feels both fresh and relevant, while staying deeply rooted in the heart and soul of our family’s restaurant brand. Whiteboard didn’t just give us a new look; they helped us tell our story in a way that connects with the next generation of guests while staying true to where we came from.”
“Whiteboard is a fabulous partner, the best I’ve ever worked with.”
“Whiteboard is a fabulous partner, the best I’ve ever worked with.”

Eric Brown is Co-Founder and CEO of Whiteboard, a creative agency that helps organizations make vision visible through brand innovation, digital experience, and market expansion. Since founding Whiteboard in 2010, Eric has led the firm as it has partnered with more than 600 organizations—from startups to global institutions—guiding work across branding, digital platforms, automation, and growth strategy.
Under his leadership, Whiteboard has collaborated with organizations including Airbus, NCR, TED, Praxis, Yale Center for Faith & Culture, Tennessee Aquarium, HOPE International, and many others. The agency’s work has reached millions, been referenced by President Barack Obama, and contributed to more than one billion dollars pledged to organizations and causes worldwide. Whiteboard’s projects have been featured in outlets such as The New York Times, Forbes, CNN, and 60 Minutes, and recognized with honors including Webby and Awwwards.
Beyond agency leadership, Eric is a writer and speaker focused on the intersection of technology, culture, and virtue. He is the author of The Reformation of Internet Manners and co-author of Return On Inspiration and Agency. Eric lives in Chattanooga, Tennessee with his wife Katie and their two children.

Taylor Jones is Co-Founder and Chief Product Officer at Whiteboard, where he leads the firm’s product vision, technology strategy, and innovation practice. Since co-founding Whiteboard in 2010, Taylor has helped organizations move from idea to execution by bridging visionary intent with practical, scalable digital solutions.
With a background rooted in rapid prototyping, design thinking, and systems architecture, Taylor is known for helping leaders imagine what’s possible—and then build it. He began his career at fifteen, launching an IT consulting venture that sparked a lifelong passion for translating between engineers and entrepreneurs. That ability to connect strategy, design, and technology continues to define his leadership at Whiteboard today.
Taylor has led the concepting and development of digital platforms for organizations including Chick-fil-A, NCR, Compassion International, Legacybox, and Food for the Hungry. His work has been recognized by *Entrepreneur*, *Net Magazine*, and award bodies including the Webby Awards and Awwwards.
Taylor lives in Griffin, Georgia with his wife Eren and their children, Berkley and Brighton.

Jason founded FiveStone in 2001, a design agency built on the mission to “amplify positive impact.” Over the next 23 years, FiveStone partnered with hundreds of organizations to deliver strategy, branding, and awareness campaigns, all to make the world a better place.
In 2024, FiveStone joined Whiteboard, an award-winning creative agency and Certified B-Corp, to carry its mission and legacy into the future. Jason now serves as a partner at Whiteboard, where he continues to champion the belief that design has the power to change the world.
Beyond his work at Whiteboard, Jason serves as a Venture Partner at Praxis and consults with organizations—typically those in their early stages or navigating major inflection points.
Over the past two decades, he has authored several books on topics ranging from spiritual living to branding. His most recent, Culture Bending Narratives: Moving Beyond Story to Create Meaningful Brands, explores how organizations can create more resonant and redemptive brand experiences. Jason also speaks regularly on this and other related topics.
He lives in New York’s Hudson Valley, where he and his wife own and operate an independent bookstore, Good Books. While he’s not active on social media, Jason welcomes connection over a beer and veggie burger, or a good Zoom conversation.

In many ways, the story of Widgets & Stone and the story of Paul Rustand are one and the same. Fresh out of school with a graphic design degree in hand, Paul and a few friends launched Widgets & Stone in the mid-1990s. Together, they spent three years navigating—and helping to shape—the growing design community in Chattanooga before going their separate ways. For Paul, that meant graduate school, though he continued working under the Widgets & Stone name. A few years, an Italian sabbatical, and one Stefan Sagmeister internship later, Paul officially relaunched the studio.
A Sagmeister idea has long guided Paul’s approach: every client is different, so every piece of design should be different too. That philosophy drives Paul to produce work without a fixed style or theme—design that feels as if it was created by a new hand and mind every time.
He gravitates toward complex, full-scope projects, believing that a logo, website, or billboard is just one expression of a much larger story. Paul is at his best when he can shape the full picture—the narrative behind a brand, the environment it lives in, and the way people experience it.
In 2011, Paul was named an AIGA Fellow for his significant contributions to elevating the standards of design excellence. He completed AIGA’s Business Perspectives for Creative Leaders program at the Yale School of Management in 2008. He holds an MFA in Book Arts from the University of Alabama and a BFA in Design & Illustration from East Carolina University.
In 2023, Widgets & Stone joined Whiteboard, an award-winning creative agency and Certified B-Corp, to carry its legacy and craftsmanship into the future. Today, Paul serves as a partner at Whiteboard, continuing his pursuit of design that surprises, inspires, and deeply connects.
In 2010, Whiteboard was founded on the belief that visionaries deserve allies. The tools of the day were changing fast, but the need for leaders who could imagine alternative futures was timeless. From those early days, sketching ideas on literal whiteboards and building from kitchen tables, we held to one purpose: to make vision visible.
As the world evolved, so did we. Technology reshaped how people connect, create, and lead through mobile, social media, streaming, and now generative AI. Through it all, we’ve adapted not to chase trends but to serve leaders building a brighter future.
Our partners have shaped us as much as we’ve shaped their stories. New Story's mission to end global homelessness. Praxis’ redemptive vision for entrepreneurship. IEX’s commitment to fairness in finance. Overflow’s pursuit of generosity. These leaders remind us that design is most potent when it serves the common good.
Our story expanded as we joined forces with studios who shared our values. Widgets & Stone brought a legacy of brand craft and visual storytelling. FiveStone in New York added a team with years of experience serving organizations tackling the world’s most complex challenges.
Together, we’ve grown not only in size but in perspective, a collective of designers, engineers, strategists, and optimists aligned around the belief that creativity and technology can be instruments for good.
Here’s to a world where leaders don’t adapt to change but shape it. Where ideas once invisible find their form. Where vision made visible endures.

































Our hope is not only to be known for our skills, but also our commitment to doing good for our team, our partners, and our community.