How Chattanooga‑based firm Whiteboard helped Preemptive Love Coalition update their digital strategy and attract new donors.
Chattanooga-based digital firm Whiteboard makes a point of working for clients who, according to its website, “stand for social justice and believe in the common good.”
Whiteboard director of growth, Stephen Van Gorp, puts it this way: “The heartbeat of our organization is working toward making the world that ought to be.” He describes Whiteboard’s ideal client as “for-purpose.” “These are organizations that prioritize people, product, and profit, in that order,” he says.
One of those organizations is Preemptive Love Coalition (PLC). A self-described “global community of peacemakers,” PLC provides healthcare, food, shelter, education, and small-business empowerment to child and adult refugees from around the world.
In 2016 the coalition focused its relief efforts on the refugee crisis in war-torn countries like Syria and Iraq. PLC connected with Whiteboard last summer in search of a digital strategy to help them attract new donors and increase monthly sponsorships.
Their ultimate goal: to provide critical, life-saving resources to as many refugees as possible before the end of the calendar year.
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