Our partnership included a name and design system that was aspirational, supportive, bold, and cool yet credible. It is both part of academia and distinct from the traditional educational institutions of Indianapolis.

The breadth of visual components include custom iconography, dynamic patterns, signage, wayfinding, environmental concepts, collateral, and multilingual applications. This faceted system not only ensures consistent brand recognition but also offers flexibility to adapt to different mediums and spaces, from digital platforms to apparel to physical environments.