Segmenting SitusAMC’s vast audience base revealed opportunities for nuance and specificity across the brand. We refocused on the target demographic and pointed at a clean, bold, and digital-first experience that would capture attention amid the outdated and stale competitive set.

To this end, we crafted a set of guiding design principles, that ensured strategic decisions. The brand platform included documentation and standards around core beliefs, brand strategy, personality, tone, and visual expression.

Rooted in the brand platform, we developed a core brand metaphor–defined by seamless connection, continual evolution, and expansive opportunities. As a result, the new visual expression is strong, inviting, and flexible with bright colors, bold type, human photography, and eye-catching supporting graphics.

The SitusAMC brand has been applied across the organization–from the website to each individual technology to social media and brand campaigns. The result is a cohesive, digital-first identity that stands tall above the competition.