From day one, we knew OffCourt’s identity had to be versatile, simple, and, most importantly, cool. Professional basketball is a cultural north star, with athlete content extending beyond team colors and game stats. OffCourt needed to be a backdrop, not a spotlight—a container brand that elevated rather than overshadowed the athlete’s identity.

The challenge was creating a minimalist brand that stood behind NBA and WNBA players—tastemakers in fashion, music, and culture—while being memorable enough to gain early traction without detracting from their personal brands.

The tension between minimalism and a tech-forward aesthetic came to life in the form of a toggle-inspired logo—a visual metaphor for the duality of an athlete’s life: on the court spotlight, off the court lifestyle and training. Whether sharing behind-the-scenes training, exclusive content, or personal moments, OffCourt was designed to flex to the athlete’s needs—not the other way around.

We leaned into Swiss modernism, crafting a clean, high-contrast aesthetic anchored in timeless design principles. Helvetica Neue set the tone—elegant, structured, and effortlessly modern. The color palette was intentionally restrained—primarily black and white—ensuring it wouldn’t compete with individual athlete brands. Instead, it provided a sophisticated foundation with subtle injections of color to support a dynamic UI with occasional accents.

The platform was built for authentic engagement and monetization while also supporting familiar features like author posts, direct messaging, and feed-based content consumption—meeting user expectations seamlessly. The experience had to feel intuitive, reinforcing the natural ways athletes and fans interact. Every design choice aimed to remove friction, from seamless navigation to interactive brand elements that felt fluid rather than forced.

We worked closely with OffCourt to ensure the toggle motif wasn’t just a static logo but an active, dynamic feature within the product experience. Athletes could switch between modes of engagement, controlling how they shared content, connected with fans, and built their brands—all in one place. The result? An experience that redefines the athlete-fan relationship, moving beyond passive content consumption toward deeper, more authentic interactions.

With OffCourt’s subscription-based model, athletes have the power to build deeper, more sustainable relationships with their fans. They can offer exclusive content, merchandise drops, and direct interactions, all within a framework designed for authentic engagement, not just passive consumption. Unlike traditional social media, where athletes often feel like just another profile in a crowded feed, OffCourt gives athletes ownership—over their content, their community, and ultimately, their careers.

OffCourt isn’t just another platform—it’s a carefully designed experience for athletes and fans alike. Athletes get a streamlined insights dashboard with a snapshot of their financial performance and engagement over the past month. Fans gain deeper connections and direct interactions with their favorite players and a seamless, personalized experience.