To help Intellicheck cut through the noise, we introduced a new brand position in a market full of competitors selling based on threat of fraud. We found that, while fraud compliance was table stakes, Intellicheck’s target audience really cared about one thing: a seamless customer experience. Identity validation should be designed for customers, not for frauds.  Building on that idea, we designed messaging and a visual identity that subverts their competitor’s visual & verbal playbook, positioning the Intellicheck brand with a distinct point of view to meet its audience where they care: Intellicheck is invisible.

As we carried the work forward onto the web, we were excited to expand on the idea of prioritizing the customer experience. We elevated the concept of “invisible”, layering frosted glass UI components over photography to continue to connect complex, abstract technology to real customer experiences. Subtle touches of animation bring life and movement throughout the site, from product overviews to the demo request forms. Intellicheck’s new digital home helps them stand out in a crowded commodity-driven landscape—and supports their sales team as they work to grow a complex, technical product.