Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.
7,413
Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.
4,317
Immerse immediately gained momentum through visibility in the Meta Quest store creating a rapid uptick in free trial registrations that surpassed performance goals.
$1,034 MRR
Our organic efforts at launch drove initial free trial users who quickly started converting to paying members - further affirming consumer recognition of product value.
Branding
Introducing Immerse to the Metaverse meant aligning the established educational industry to the ever-evolving VR landscape. Their logo needed some structural updates that would increase legibility and feel more relatable to the savy-tech community. With this, their brand narrative evolved to envision the future of learning technology and took notes from Web 3.
Website
From strategy, to design, to development the website served as a reflection of Immerse’s new direct to consumer product. The goal: provide a clear and perfected user experience while showcasing the innovation and excitement of Immerse’s Virtual Reality experience.
Digital Media
In collaboration with Cumberland Creative and Smallhands Creative, the Whiteboard team developed a whole suite of videos to introduce Immerse, explain their product, and educate users on the researched-backed value of learning through immersive Virtual Reality vs. the alternative learning apps.
Animation
Character and in-app scenario animations bridged the gap between Virtual Reality and Immerse’s web platform. We developed 3D characters and designs to create 20+ animations that reflect real in-app experiences within Immerse’s platform. These were used throughout the website and digital advertising creative for the launch campaign which our team planned and executed.
Performance Marketing
Bringing the product to market required us to start with an extensive research phase to identify the ideal D2C profile. Immerse had a hypothesis of who their audience was, but needed us to gather research and data to either confirm or shift these efforts. Our research also extended to testing pricing models, key motivators and messaging direction, and a first of its kind VR checkout flow experience. Our efforts resulted in:
- Identifying 3 key audience segments
- Developing a messaging framework to utilize in organic and paid media campaigns
- Launching a research-backed pricing structure
- Creating a checkout flow that consisted of a hybrid desktop to VR experience
After the research phase, we shifted our efforts to strategizing and developing the organic social media and paid media campaigns. Our initial launch resulted in metrics that exceeded expectations - quickly affirming consumer recognition of product value. In our launch phase, we saw:
- 7,413 VR App Downloads
- 4,317 Active Free Trial Users
- $1,034 MRR
Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.
7,413
Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.
4,317
Immerse immediately gained momentum through visibility in the Meta Quest store creating a rapid uptick in free trial registrations that surpassed performance goals.
$1,034 MRR
Our organic efforts at launch drove initial free trial users who quickly started converting to paying members - further affirming consumer recognition of product value.