Launching the world’s first language learning app in the Metaverse

For a brighter future where

Immerse
X Whiteboard
What We Did
Creative Direction
Web Design
Web Development
Media Art Direction
Animation
Digital Marketing
Collaborators

Cumberland Creative

Smallhands Creative

SociallyU

Immerse reimagines language learning through Virtual Reality, bringing tools to develop real-life fluency, learn new cultures, and bring community right to your living room.

With the transition from a B2B to D2C product, Immerse faced an exciting challenge to make their product accessible to the public, through Meta Quest. In partnership with Whiteboard, Immerse set out to reimagine their web presence, brand, and digital marketing to showcase a one-of-a-kind product coming to the market.

Our process started with getting to the heart of what sets Immerse apart from other learning apps. Immerse blazed a trail by combining their research-backed knowledge of immersive learning and the power of Virtual Reality, putting them in a league of their own. We were faced with the challenge of not only communicating the value of Immerse as a learning vehicle but communicating the value of learning through Virtual Reality for those who were new to it.

Our team worked across disciplines to set a clear web strategy and design direction while ideating effective paid media campaigns and video shoots, constantly iterating on new ideas, applying new learnings, and adjusting course. Through the unified, multi faceted launch strategy, the consistent value of the product shown through - Immerse creates an environment to become truly fluent, instead of vocabulary experts.

Equipped with a new visual and narrative brand, website, and performance marketing campaigns, the Immerse team can now focus on their expanding product development, while users have a clear picture of the value of learning through Virtual Reality.

“When you work with Whiteboard you get a weekly boost of joy, confidence, and professionalism that we wouldn't have otherwise. I mean it wholeheartedly when I say partnering with Whiteboard is one of our greatest competitive advantages.”
Christian Rowe
Co-Founder & Chief Growth Officer
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7,413
VR App Downloads

Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.

7,413
VR App Downloads

Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.

4,317
Active Free Trial Users

Immerse immediately gained momentum through visibility in the Meta Quest store creating a rapid uptick in free trial registrations that surpassed performance goals.

$1,034 MRR
Completed 7-day Free Trial

Our organic efforts at launch drove initial free trial users who quickly started converting to paying members - further affirming consumer recognition of product value.

Branding

Introducing Immerse to the Metaverse meant aligning the established educational industry to the ever-evolving VR landscape. Their logo needed some structural updates that would increase legibility and feel more relatable to the savy-tech community. With this, their brand narrative evolved to envision the future of learning technology and took notes from Web 3.

Website

From strategy, to design, to development the website served as a reflection of Immerse’s new direct to consumer product. The goal: provide a clear and perfected user experience while showcasing the innovation and excitement of Immerse’s Virtual Reality experience.

Digital Media

In collaboration with Cumberland Creative and Smallhands Creative, the Whiteboard team developed a whole suite of videos to introduce Immerse, explain their product, and educate users on the researched-backed value of learning through immersive Virtual Reality vs. the alternative learning apps.

Animation

Character and in-app scenario animations bridged the gap between Virtual Reality and Immerse’s web platform. We developed 3D characters and designs to create 20+ animations that reflect real in-app experiences within Immerse’s platform. These were used throughout the website and digital advertising creative for the launch campaign which our team planned and executed.

Performance Marketing

Bringing the product to market required us to start with an extensive research phase to identify the ideal D2C profile. Immerse had a hypothesis of who their audience was, but needed us to gather research and data to either confirm or shift these efforts. Our research also extended to testing pricing models, key motivators and messaging direction, and a first of its kind VR checkout flow experience. Our efforts resulted in:

  • Identifying 3 key audience segments
  • Developing a messaging framework to utilize in organic and paid media campaigns
  • Launching a research-backed pricing structure
  • Creating a checkout flow that consisted of a hybrid desktop to VR experience

After the research phase, we shifted our efforts to strategizing and developing the organic social media and paid media campaigns. Our initial launch resulted in metrics that exceeded expectations - quickly affirming consumer recognition of product value. In our launch phase, we saw:

  • 7,413 VR App Downloads
  • 4,317 Active Free Trial Users
  • $1,034 MRR

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7,413
VR App Downloads

Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.

7,413
VR App Downloads

Whiteboard helped bring Immerse to life in the Meta Quest store through video, banners, and in-app visuals. The launch of the application exceeded download expectations and quickly affirmed product-market fit.

4,317
Active Free Trial Users

Immerse immediately gained momentum through visibility in the Meta Quest store creating a rapid uptick in free trial registrations that surpassed performance goals.

$1,034 MRR
Completed 7-day Free Trial

Our organic efforts at launch drove initial free trial users who quickly started converting to paying members - further affirming consumer recognition of product value.