IEX Exchange
IEX Exchange, an innovative stock exchange built to serve investors, needed a website that could both serve their marketing needs and house a robust content and documentation library, all while also abiding by regulatory and security requirements. The Whiteboard team was able to migrate all of the content seamlessly by building robust templates and components through Webflow. Now, not only does IEX Exchange have a modern, user-friendly website, the marketing and legal teams can make updates in minutes which used to take the developers hours.
swXtch.io
swXtch brings high-performance network features to cloud applications with the touch of a button and without code changes. Truly the first of its kind, it was important that the deep technical benefits and potential use cases were clearly communicated. This product was going to be a game changer for developers, but website users and decision makers were higher level marketing professionals, so we toed the line between technical and well done, but approachable enough for someone outside of the tech space to know what the product was and what value it could bring for their team.
IEX Cloud
IEX Cloud provides a core set of financial data, all in one place. Together, we worked to showcase the value from individual developers to large corporation stakeholders, clearly articulating the problems being solved while not shying away from the technical jargon required to accurately depict the innovation of the product. Our design team translated complex internal product diagrams into dynamic product UI. With the new website, IEX Cloud was poised to effectively show off the value they’re bringing to their industry.
IEX Group & Square Edge
IEX Group sought to bring in the sophistication of their brand and the flexibility of Webflow. As their editorial audience grew, we advised their team on designs for a robust editorial site, Square Edge and built a flexible, easy to edit blog architecture in Webflow. Now IEX Group has a robust online publication that produces equities and technology insights, research, news, case studies, and more through an intuitive user experience.
