Removing barriers to financial education

For a brighter future where

Breadbox / Junior Achievement 
X Whiteboard
What We Did
Product Design
Strategy
Creative Direction
Branding
Naming
Web Development
Collaborators

Breadbox leverages the educational expertise of Junior Achievement to provide a free financial education tool for companies to provide to their employees.

Junior Achievement is dedicated to educating and equipping young people with the skills they need for economic success and spent a year building the educational content and vision-casting how the platform could make the most impact.

Companies now have a free tool that allow their employees to learn and track progress in skills such as building credit, funding education, and investing. Users have access to test their skills, find areas needed for improvement, and access additional tools including a budget tracker.

Junior Achievement has the rights to the Breadbox platform and the opportunity to repurpose it to corporate partners, expanding the positive impact across multiple sectors.

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Brand

To match Breadbox’s encouraging and optimistic approach to learning, the brand evolved into a bright, energetic, and lively experience. We created several assets from gamified badges and financial illustrations, to a whole educational platform system with an emphasis on making a system that was easy to scale and maintain. The system of colors and shapes are applicable all the way from thumbnail art creation to full blown course graphics.

Product

Whiteboard came in after the vision and mission of this platform had been established by Junior Achievement. We were engaged as a strategic partner in making this vision come to life — utilizing strategy, design, and development to refine and get the platform out into the real world.

We were tasked with mapping out the features to achieve the vision, and accounting for the technical and strategic implications to ensure the platform encourages learning and growth vs. creating shame and disappointment. The result? A robust WordPress learning platform, using Lifter LMS and a lot of custom features, full of intentional gamification, expert-written content, and individualized progress tracking and experiences.

Whibaord co-founder Eric Brown smiles at a co-worker in the office.

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