Whatever It Takes | Whiteboard

Insights is a collection of resources created and curated by Whiteboard.

Insight 08 | April 11, 2016

Whatever It Takes

by Mackenzie Hill

Everyone here on our team has heard this in their time working at Whiteboard. It’s on mugs, stickers, and frequently thrown in Slack. Some of you when you hear this this mantra – you get pumped up. You feel empowered. There’s a spark of passion and drive that ignites deep down inside you to take on whatever the day has to bring.

Others of you when you hear this it might cause you stress or uncertainty. Whatever It Takes!? but what about process and this other project I have to get done. Does this mean I have to stay till midnight every night?

Instead of saying this mantra because it’s cool, I want to dissect what it really means to us individually, how we work, and our culture here at Whiteboard.

Key Messages


We Value Relationships


We Are Gritty


We Are Innovative


We Are The Solution


"Whatever It Takes"
Final Thoughts

We do this because we bring our clients dreams to fruition. Whatever it takes doesn’t mean saying yes to everything. It doesn’t mean not seeing your family It doesn’t mean working 80+ hour weeks.

It’s putting relationships first – make it meaningful.

It’s having the grit to create something out of nothing – make it awesome.

It’s finding the best possible solution to sustain lasting brands – make it last.

Whatever it takes is uncomfortable. We are creating new things every dayIt’s not always fun, but it’s exciting because we are setting personal benchmarks and together, we make the impossible, possible.

Project Leader

Previous Insights

Insight 24 | February 16, 2017
Make It Last
by Nick Morrison

Last year, I did several small personal challenges and worked on forming new habits to create more structure in my life. These challenges didn’t always have a clear expected outcome, but to me it was exciting to challenge my own determination and self-control. But I did find that some of these did last. So I started to think about why.

Read Now
Insight 22 | January 23, 2017
Black Dot Focus – Overcoming the Three Causes of Error
by Nick Davidson

Mrs. Ploger’s favorite analogy for dealing with Reaction, Anticipation, and Looking Back is that of the coach and swimmer. In practice, the coach can walk along the pool yelling at the swimmer, or could even be in the pool guiding and correcting, but when it comes time to do the thing, the coach has to get out of the water and onto the sidelines, and the swimmer has to trust her training, trust her preparation, and Just Do It™.

Read Now
Work with Us