Each morning we wake up as individuals. Brush our teeth, comb our hair, eat a quick breakfast, put the finishing touches on a cup of coffee. We kiss our loved ones and we leave our homes. Drive to work.
On the way we begin to prepare for the day. Running through checklists, recalling emails, searching our assortment of feeds. We prepare our hearts and minds for another day. Why? What? The reasons we drive to work on the same road every morning for the same job with the same people.
We remind ourselves why we come together as a team; why we are a part of Whiteboard.
Not just a belief, but the power to believe. It's the power to believe that the world is missing something valuable that only you can give it. Something that makes the world better. Something so valuable that if you don't push past all barriers and bring it to life that the world will fail to progress to its greatest potential, and it will be your fault.
Getting things done is a process, demands accountability, and has clear goals. Follow through is the most valuable asset to any organization. Successful teams ask questions, evaluate reality, and navigate toward specific solutions. Action implies taking responsibility for results.
Our technological society has entered a stage unprecedented in human history. We must remember that technology is not an end-all, it’s a medium. At Whiteboard, we believe in making memories, eye contact, and small groups of thoughtful, committed citizens who pursue real-world action.
It is easy to forsake honesty for programming and forget the ‘why’ behind the ‘what’. When our presentations are intentioned as marketing ploys rather than authentic expression, the why is forsaken.
In 1896, American architect Louis Sullivan coined the phrase “form follows function." Decades later, famous architect Frank Lloyd Wright revised Sullivan’s law. Wright said, “Form follows function – that has been misunderstood. Form and function should be one, joined in a sacred union.” At Whiteboard, the marriage of form and function is the foundation of our work philosophy.
Our greatest joys come from watching the evolution of creativity and work. Whiteboard is fueled by this daily evolution, experienced and driven by a small team of professionals. We are about the stories we share and the solutions we develop.
In a society that largely defines where you live based on where you get a job, our approach to living was quite the contrary. We fell in love with the personality and heartbeat of a city, and we created an opportunity in Chattanooga, Tennessee.
Recently, Chattanooga has been spotlighted for the rebirth of its downtown and its community’s attitude toward entrepreneurs and creatives. It has made the long, recorded crawl from being recognized as one of the worst cities in America, to being the toast of influential publications: GOOD Magazine, the New York Times, Outside Magazine, and Men’s Journal.
We believe in Chattanooga and we are proud to call it - Home.