Company | Whiteboard

Our Company

We empower visionaries to lead meaningful brands.

Established by a group of friends in 2010, Whiteboard has grown to become an international, award-winning digital firm. We founded Whiteboard because we want to do intentional, meaningful work. We want to leave a mark greater than ourselves. For us, there is no greater calling than to use our talents to empower others to lead their organizations with meaning and purpose.

Our Directive

We are led by our desire to produce great work and our love for life, people, and possibilities. Our drive is to lift uncommon brands beyond the noise.

Whether non-profit or for-profit, we engage clients whose work centers around the common good. We believe that the world we live in is not yet what it ought to be, and that the best and most meaningful work is on the pathway toward that reconciliation.

01
Sacred
02
Together
03
Studious
04
Resolute

01 Form & Function

At Whiteboard, the marriage of form and function is the foundation of our work philosophy.

Famous architect Frank Lloyd Wright said, “Form follows function–that has been misunderstood. Form and function should be one, joined in a spiritual union.”

02 Go Further

Together, we learn, grow, refine, and win.

Organizational growth is catalyzed by teams. Our desire is to be an indispensable asset to your organization over the lifetime of your brand.

03 Always Curious

What we do is a direct consequence of what we learn.

Whiteboard is a place of learning. We aim to be challenged, shaped, and accountable to the lessons history has taught us and the lessons we will learn.

04 This Takes Grit

“Whatever It Takes” has been the backbone of our process since we started Whiteboard.

It’s something we’ve become quietly known for —the “last ten percent” as we’ve coined. It’s what happens when we look at a project that’s technically at the end of its scope and we go back to the whiteboard one more time because we know it’s not our best work.

ERIC BROWN ON WHITEBOARD CULTURE

Nothing gets me more excited than walking into the office each morning and saying hello to our team. In front of every desk sits someone who moves the daily needle with integrity and hard work.

We employ a certain type of individual at Whiteboard: motivated, enterprising, and unafraid.

Each person is proud to represent the Whiteboard team. Ask around and we’ll tell you, this is the best job I’ve ever had.

Jonathan Cutrell
Director of Technology
Ross Hagan
Director of Brand Strategy
Lauren Cutrell
Director of Interactive
Kody Dahl
Director of Design
Stephen Van Gorp
Director of Growth
Thomas Hollar
Technology
Lindsey Gaff
Content Strategy
Nick Morrison
Design
Patrick Hill
Technology
Chad Mills
Technology
Nick Blackmon
Growth
Mackenzie Hill
Traffic Management
Nick Davidson
Technology
Eric Brown
Founder & CCO
Taylor Jones
Founder & CEO
Jonathan Cutrell
Director of Technology
Jonathan leads technology implementation and our development team. Beyond casting strategic vision for the developers at Whiteboard, he writes code with his team every day. Jonathan is also an author and the host of Developer Tea, a 10 minute, top-rated podcast focused on providing regular, valuable insights to developers.
Ross Hagan
Director of Brand Strategy
Ross followed his interests and passions to create the career he wanted. He's paid to write, speak vision into entrepreneurs, and work with a happy group of teammates. As the Director of Brand Strategy he pushes each client to remember whom they are trying to reach, and think about how they are engaging their audience. Ross and his wife Lindsey have one son, Hudson. His favorite things are his ball caps, his 5-weight fly rod, and his library of audacious adventure stories. He doesn't split his time between Montana, the Keys, and Chattanooga, but he would like to.
Lauren Cutrell
Director of Interactive
As the Director of Interactive, Lauren Cutrell is the advocate for client objectives and translates desired goals to our team. As a tenured project manager, Lauren will care for you, your project, and see to it that it happens with ease and excellence. On any given evening or weekend, you will find Lauren the photographer, the designer, the worship leader, and the best friend and wife to Jonathan Cutrell, Whiteboard’s Director of Technology.
Kody Dahl
Director of Design
Kody leads the process of design at Whiteboard. He tends to value specificity over convention, and believes strong design comes from a thoughtful, iterative process. Whether scrutinizing prototypes or talking through an interface, he’s searching for the clearest, best experience for a user. When Kody isn’t making things with a computer, he’s probably driving and working on his Datsun and motorcycle, or moonlighting as a photographer somewhere in the southeastern United States, fancy pour over coffee in hand.
Stephen Van Gorp
Director of Growth
Stephen Van Gorp is Director of Growth at Whiteboard, helping our clients navigate how to lead their organizations in the digital economy. He has deep care for helping people reach their potential and finds value in assisting them to do the same for others. He lives in Chattanooga, Tennessee, with his wife Taylor and dog, Bonnie.
Thomas Hollar
Technology
Thomas is a Senior Developer at Whiteboard who works on everything from marketing sites to web applications. He believes that a design is only as good as its functionality, and that speed and ease-of-use are still as relevant today as they were a decade ago. Outside of work you will find him playing team sports or spending time with his wife, Jenna, and daughter, Jessie.
Lindsey Gaff
Content Strategy
Lindsey advocates for the success of brands that communicate with real, human qualities. As Content Strategist on team, she devises plans that center around the power of the message, and how to move audiences to action. An avid explorer, Lindsey spends her days hiking, consuming all the Mexican food in Chattanooga, and uncovering ways to be affectionately sarcastic.
Nick Morrison
Design
Nick Morrison is surprisingly our only Canadian-born designer and has been with Whiteboard since late 2014. You will find him spending most of his time working in Sketch designing for the web and carefully aligning to a strict grid before giving up and breaking the system. He will occasionally venture into the depths of Adobe’s InDesign and lay out some of our print pieces. In his spare time he likes to drink fancy coffee with the ECBC, discover new ways to track his life, and read independent magazines from cover to cover...because there really is no other way.
Patrick Hill
Technology
Patrick is a Lead Developer at Whiteboard with a focus on frontend and believes an application’s functions should be derived from the end users instincts. He takes pride in working in an environment that thrives in the midst of the impossible. Outside Whiteboard, Patrick is a host on the Master of One podcast and endorses Response Custom Drums. His wife, Mackenzie Hill, is pretty cool.
Chad Mills
Technology
Chad Mills is the Lead Web Application Developer at Whiteboard, specializing in Ruby on Rails. He believes constant learning is “a must in the highly volatile world of web development,” and, luckily, study is an area where Chad excels. He lives with his wife, Taylor, and their daughter, Blair.
Nick Blackmon
Growth
Not to be confused with the Canadian. This Nick, acts as a digital marketing and business strategist as part of our Growth Strategy team. Nick hasn't always been one to embrace the left-brained side of life. He started out as a drawing major, and somehow ended up with a Business degree. When he isn't staring at graphs, he is an avid coffee-roasting, rock-climbing, book-reading kinda guy who may have a pack waiting in his car, ready for a weekend jaunt.
Mackenzie Hill
Traffic Management
As traffic manager at Whiteboard, Mackenzie orchestrates the planning so our team can focus on their work. She’s the vital keeper of passwords, calendar invites, and most importantly, answers. You’ll often find her with a cupcake (or two) to share. Born a northern girl, Mackenzie has recently made the transition south with her husband and lead marketing developer at Whiteboard, Patrick Hill.
Nick Davidson
Technology
Yes, you read that correctly. Nick Davidson completes Whiteboard's Nick Trifecta. As Whiteboard’s Junior Developer, Nick focuses on front-end quality assurance, content integration, and pinch-hitting for the development team. He is an avid JavaScript enthusiast and page-speed advocate. Outside of Whiteboard, Nick can usually be found singing in the Nashville Symphony Chorus, experimenting with new food and coffee recipes, or ice skating whenever/wherever he can.
Eric Brown
Founder & CCO
As co-founder and Chief Creative Officer at Whiteboard, Eric bridges the gap between client and creative. More than ideas, Eric helps future-proof client objectives by defining strategies and working plans to bring ideas to life. With a background in design and research, he keeps a pulse on industry trends, media psychology, and browser limits. He loves when his work transcends the digital to create tangible experiences. Since 2010, he has overseen the creative of over 150 branding and web projects. Eric lives just outside of Chattanooga, Tennessee on Signal Mountain with his wife, Katie, and two children, Ella and Owen.
Taylor Jones
Founder & CEO
Taylor Jones is co-founder and Chief Executive Officer at Whiteboard. He leads Whiteboard's business strategy and helps clients' leadership envision, plan, and deploy world-class digital experiences. Prior to starting Whiteboard, Taylor started his career at fifteen years old in IT and is a self-taught designer and developer. His work has won recognition, most notably for his work in parallax and responsive design, from institutions such as The Webby Awards, Awwwards, Net Magazine, Entrepreneur, and many more. He lives in downtown Chattanooga, Tennessee with his wife, Eren.

News & Recognition

We live, work,
& play in Chattanooga, Tennessee.

Learn more about Chattanooga’s native typeface, Chatype.

In a society that largely defines where you live based on where you get a job, our approach to living was quite the contrary. We fell in love with the personality and heartbeat of a city, and we created an opportunity in Chattanooga, Tennessee.

Recently, Chattanooga has been spotlighted for the rebirth of its downtown and our community’s attitude toward entrepreneurs and creatives. It has made the long, recorded crawl from being recognized as one of the worst cities in America, to being the toast of influential publications: GOOD Magazine, the New York Times, Outside Magazine, and Men’s Journal.

We believe in Chattanooga and we are proud to call it—Home.

Work with Us