Looking for the right solution, Whiteboard created a platform that could keep up with the pace; flexible enough to grow over time, but dependable enough to service thousands of customers a day. Working closely with Adam and Nick, we built a front end experience, optimized for fast delivery and strategically engineered towards conversions, without sacrificing the strength of Southtree’s existing brand.
From one week to the next, Southtree’s digital needs require constant re-creation and a flexible strategy to meet the changing demand.
Southtree’s website was a custom PHP platform, so we pushed updates live when needed. After consulting with Chattanooga’s premiere SEO firm, Delegator, Nick and Adam decided to make the move to a scaleable CMS platform, and Whiteboard jumped on board to perform a top-to-bottom transformation.
Since 2011, Whiteboard has led development on three different versions of Southtree.com. The site continues to be spotlighted for an ease-of-use eCommerce experience. In 2013, Whiteboard integrated a series of video backgrounds into the design to enhance customer experience.
As Southtree’s sales grew, they needed a more efficient way to process and manage orders. We began working on a new, streamlined process and developed a proprietary application that provides real-time updates every time an order progresses. Driven by Southtree’s Control Room software and Bluetooth scanners, Areas is accessed on iPads located at every stage of Southtree’s 9,000 square foot studio.
The primary hang-up with Southtree’s order processing system was the requirement of repetitive manual input, and page switching in the company’s backend management panel. In order to streamline the process, we implemented a barcode scanning system which allows receiving, labeling, and shipping to be done much quicker than before. Barcodes that correspond with the customer’s order number are generated and placed on multiple locations, enabling them to be scanned and properly handled by the advanced, custom application we developed.
Legacybox is an innovation by Southtree which serves as a simple, beautiful, all-in-one mailing kit for preserving treasured memories stuck on analog formats. With design in hand, Whiteboard developed a simple one-page design to accommodate the product launch.
Test-Driven Web Improvements
Whiteboard is dedicated to user experience enhancements, and continue to create and improve all of Southtree web properties.