Q Ideas

Ideas for the common good.
Q was created as a place where church and cultural leaders could come together to collaborate and explore ideas about how the Gospel can be expressed within our cultural context.

How can good questions influence good thought and ultimately the common good?

This question is the essence of Q, a learning community that mobilizes Christians to advance the common good in society.

THE DIRECTIVE

How can we provide an authentic Q experience online?

Q's team recognized the need to showcase their vast library of videos, essays, and articles. A healthy balance between utility and experience was vital in the design of Qideas.org; considering Q’s role as a large content platform, while capturing the feeling of being in the room at a Q event was a challenge that our design team emphasized throughout the process. We mocked up a range of different systems of typography and layout, using Q’s existing article and video content to get a sense of how our designs would perform in action on the web. It was vital for the strength of Q’s brand and user experience that the platform we built be flexible to their needs, but consistent in its aesthetic and legibility.

The Strategy

How do you provide a responsive user interface for people to browse and explore Q’s library of content?

We began the process of developing a web strategy with the construction of Information Architecture (IA) according to Q’s current and projected content assets. We worked to build a parallel user experience on all screens, always checking for fluidity and their ability to guide users to their desired outcome. Finally, we took Q’s large social network into account, making sure to provide simple pathways for sharing and audience involvement through this new web experience.

THE EVENTS

Bringing together some of the world's greatest minds for one night.

Q was created as a place where church and cultural leaders could come together to collaborate and explore ideas about how the Gospel can be expressed within our cultural context. Q is bold in this exploration and requires a similarly gutsy approach to marry their brand and digital experience with world-class events and resources.

Q COMMONS

The global event advancing local good.

Q Commons brings the Q learning experience to cities around the world by teaming up with host partners for a unique evening that combines global talks via broadcast with curated live local presentations. Since Q Commons' inception, Whiteboard has created the Q Commons Host Portal that supports individuals all over the world. We integrated systems that allow for ease-of-use content updates for hosts and Q's team.

Design system

Developing a system to be used flexibly across multiple events and applicaitons.

The system we built for Q Ideas was extendable to be used for many of their major events.

"At Q we are dedicated to our mission of collaboration and exploration and we put a premium on our Users’ experience. It was important for us to find a partner who would come alongside us, embrace our mission, and keep us accountable to digital trends. Whiteboard has followed through on each of these objectives and continues to support our team and cast a vision for Q’s digital experience."
Gabe Lyons

Founder at Q Ideas
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