The design was led by Chief Creative Officer, Eric Brown, who made a point of the team to attending live Q events to ensure the essence of Q was captured and projected throughout the design process.
This caused our team to pay special attention to “space”, operating with the conviction that Q’s design profile had developed due to Gabe Lyons’s eye for historically significant, and often “sacred” venues for events.
Eric’s recognition of this outlier was significant in the final product, realizing, “When you walk into Q, you feel a ‘certain air’ to the room. It reminds you of entering a large arena after months of waiting to hear your favorite band perform. It is both surreal and actual.”
A healthy balance between utility and experience was vital in the design of Qideas.org; considering Q’s role as a large content platform, while capturing the feeling of being in the room at a Q event was a challenge that our design team emphasized throughout the process. We mocked up a range of different systems of typography and layout, using Q’s existing article and video content to get a sense of how our designs would perform in action on the web. It was vital for the strength of Q’s brand and user experience that the platform we built be flexible to their needs, but consistent in its aesthetic and legibility.
These considerations were foundational in the final design for Qideas.org. The design aspect of this project was especially fulfilling due to the relationships that have developed between our teams as we have labored together to get this right.