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Case Study: Last Mile Health
A Health Worker for Everyone, Everywhere
In 2003, Liberia was recovering from a civil war that lasted more than a decade. The country's health infrastructure was essentially extinct. Only fifty doctors were on the scene to treat a population of more than 4 million people. This circumstance was the birthplace of Last Mile Health's mission.
Around the world, more than one billion people go their entire lives without ever seeing a doctor or health worker. The burden of diseases in last mile villages is high and preventable. People in the last mile often die from diseases that can be easily treated, like pneumonia, diarrhea, malaria, and malnutrition.
Last Mile Health saves lives in the most remote villages of the world, and envisions a world where everyone, everywhere has access to a health worker. Last Mile Health needed a website to better convey the work they pioneer. Their team tapped Whiteboard to lead an identity refresh and rebuild their web experience.
01 Identity Refresh & Collateral
Last Mile Health came to Whiteboard with a new logo, but requested an exploration of several refinements to the mark. Alongside the new identity we designed collateral including presentation slides, business cards, and letterhead for various team members and stakeholders.
02 Information Architecture
Whiteboard worked closely with the Last Mile Health team to establish a clear and compelling site structure. Our strategy centered around donations via a robust About page narrative and Ebola Response page.
03 Web Experience
Whiteboard built a system of flexible content sections purposed to allow the Last Mile Health team to easily implement content in a variety of page layouts.
“At Last Mile Health, we are dedicated to saving lives in the world's most remote villages. When the time came to update our website and branding, it was important to work with a partner committed to our mission, who could help create a meaningful digital presence. Whiteboard produced a beautiful website that makes it easier than ever for our partners to learn about LMH's impact and get engaged long-term.”
Director of Partnerships & Communication, Last Mile Health
Donate Call to Action
Last Mile Heath carries a bold vision to provide health workers in the world's most remote regions. The team in Liberia is growing, and in many cases the website is someone’s first introduction to their work.
Dr. Raj Panjabi, CEO, notably said, “We have left behind a billion people on our planet who have no access to care. Illness is universal, but access to healthcare is not.” Last Mile Health’s work to bring healthcare to the hardest to reach places is just beginning.