Last Mile Health

A healthcare worker for everyone — everywhere.
Last Mile Health saves lives in the world's most remote communities.
The Mission

No one should die because they live too far from a doctor.

In 2003, Liberia was recovering from a civil war that lasted more than a decade. The country's health infrastructure was essentially extinct. Only fifty doctors were on the scene to treat a population of more than 4 million people. This circumstance was the birthplace of Last Mile Health's mission.

The Plan

Around the world, more than one billion people go their entire lives without ever seeing a doctor or health worker.

The burden of diseases in last mile villages is high and preventable. People in the last mile often die from diseases that can be easily treated, like pneumonia, diarrhea, malaria, and malnutrition. Last Mile Health saves lives in the most remote villages of the world, and envisions a world where everyone, everywhere has access to a health worker. Last Mile Health needed a website to better convey the work they pioneer. Their team tapped Whiteboard to lead an identity refresh and rebuild their web experience.

The Identity

Healthcare for All

Last Mile Health came to Whiteboard with a new logo, but requested an exploration of several refinements to the mark. Alongside the new identity we designed collateral including presentation slides, business cards, and letterhead for various team members and stakeholders.

The Website

The team in Liberia is growing and in many cases Last Mile Health's website is someone’s first introduction to their work.

Our team worked closely with the Last Mile Health team to establish a clear and compelling site structure. Our strategy centered around donations via a robust About page narrative and Ebola Response page.

Our team built a system of flexible content sections purposed to allow the Last Mile Health team to easily implement content in a variety of page layouts.

TED 2017

Announcing the Community Healthcare Academy

The TED Prize is awarded annually to a leader with a creative, bold wish to spark global change. By investing $1 million in a powerful idea every year, the TED Prize accelerates progress toward solving some of the world's most pressing problems. On April 25, 2017, at the annual TED Conference, Panjabi revealed a $1 million wish for the world, related to this work. His TED Prize wish: a Community Health Academy, to train, empower and connect health workers around the world. Last Mile Health reached out to our team about building the website that would be announced at TED.

Watch Video
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Watch Raj Panjabi's talk from TED 2017.

Dr. Raj Panjabi, CEO, notably said, “We have left behind a billion people on our planet who have no access to care. Illness is universal, but access to healthcare is not.” Last Mile Health’s work to bring healthcare to the hardest to reach places is just beginning.

"Last Mile Health has worked with Whiteboard for the past few years, and they have become an essential partner in our work to save lives in the world's most remote communities. From refreshing our brand identity to designing our new website, they have ensured our digital presence reflects who we are, what we do, and where we're going next in a thoughtful and compelling way."
Siobhan Kelley

Manager, Communications & Strategic Engagements
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