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Case Study: JustActions
Leith Greenslade is a passionate advocate for the empowerment of women and children. She is a proud member of the Every Woman, Every Child movement, which is established by the United Nations Secretary-General, and has served as Vice Chair with the MDG Health Alliance, a network of leaders committed to accelerating the achievement of global health goals.
In 2015, Leith launched JustActions, an organization built on actions that improve the quality of life for the most disadvantaged. Leith commissioned Whiteboard to design the identity and build the web experience for JustActions.
Whiteboard was commissioned to identify brand core values and design a solution that encompassed those values in one, universal mark.
02 Web Design
Once the mark was complete, our team led the inaugural web experience for JustActions. Our directive was to build a web experience that showcased ten actions, resources, and campaigns.
03 Web Development
Whiteboard was tasked with the leading the development and deployment of JustActions’s inaugural web experience.
“JustActions is my dream project, and it only came to fruition when I was able to work closely with the dedicated team from Whiteboard. They took care of everything from logo design, to website development, to graphic representation. The result exceeded my expectations, and the process was a real learning experience, with the Whiteboard team taking great care to make sure I was involved every step of the way.”